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Company Names That Have Secret Meanings
Google
Co-founder Larry Page was at a brainstorming session at Stanford for a new massive data indexing website. Someone suggested “googolplex”— one of the largest describable NUMBERS. Page. shortened it to “googol.” When he later checked for the availability of the domain name, he made a mistake and typed in “google” instead. But he liked the name and registered if for himself and Co-founder Sergey Brin.
Cadillac
This luxury car maker combined elements from the Ford and Oldsmobile companies when it was started in 1902 and later become known for its innovation and high quality. The company was named for the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701.
STARBUCKS
Company co-founder Gordon Bowker has said that while brainstorming names, someone brought out a map that featured the old mining town of Starbo. That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick. Not only the company’s name but also the origin of its logo has aroused great curiosity.
ROLEX
The inventor of Rolex, Hans Wilsdorf, was looking to make an elegant, yet precise, wristwatch. He wanted a name that was easy to say, worked in different languages, and looked good on the watches. He settled on Rolex in 1908.
41.Which company name has a close relationship with literature ?
A. Google B. Cadillac C. Starbucks D. Rolex
42.Which of the following statements is True ?
A. Google was adopted because “googol” was not available then.
B. Cadillac was named after the founding father of the company.
C. Starbucks was used due to the co-founder’s love for his town.
D. Hans Wilsdorf intended Rolex to be universally accepted.
41.答案：C
解析：细节理解题。第三段 Starbucks：he first mate in Herman Melville’s famous novel, Moby Dick.故选C。
42.答案：C
解析：细节理解题。第一段：When he later checked for the availability of the domain name, he made a mistake and typed in “google” instead. 选项A错误；第二段：The company was named for the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701. 选项B错误；第三段：Company co-founder Gordon Bowker has said that while brainstorming names, someone brought out a map that featured the old mining town of Starbo.可能由城市联想到文学作品中的内容，选项C正确。第四段：He wanted a name that was easy to say, worked in different languages, and looked good on the watches.选项D错误；故选C。
 

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