提醒：点这里加小编微信（领取免费资料、获取最新资讯、解决考教师一切疑问！）
Have you ever felt so sorry for a single banana that you ended up buying it? Research suggests that labeling loose bananas as “sad singles” moves grocery shoppers on an emotional level and increases the chances of them being bought.Helping supermarkets reduce food waste.
Researchers from the University of Bath, RWTH Aachen University and Goethe University Frankfurt sought to compare the effectiveness of such labels with the happy singles”signage for loose bananas. Both labels were found to be more effective than a sign that showed no emotion-“Here are single bananas that want to be bought as well”_ but the sad label turned out to be the most influential.
An online experiment was conducted, asking consumers to imagine themselves in the situation, Shoppers saw a sign that showed a banana bearing a sad face under the message: "We are sad singles and want to be bought as well.”
The sign increased the number of single bananas sold per hour by 58% from 2.02 (when they were next to an emotionless sign)to 3.19. In comparison, the "happy banana" signage drove up sales to 2.13 per hour (a 5.4% boost), proving that the sad message was nearly 50% more effective on supermarket shoppers, The researchers also studied the impact of price discounts on bananas, they found that the “'sad banana effect didn't outperform a drop in price—lowering the cost was more effective at driving people to buy them.
In the UK, 30% of consumers throw away the fruit even if it has a small bruise or black spot while l3% do so if there are any signs of green. This amounts to 1.4 million perfectly eatable bananas ending up in the bin annually, resulting in losses of £ 80 million, Across the Atlantic, Americans get rid of 5 billion bananas each year.
When retailers can't or don’t wish to reduce the price of single fruits and vegetables, using “'sad" labels can be an effective strategy to boost their sales, as well as cut down on food waste
1. What do researches on to do?
A. To analyze the current situation of single fruits.
B. To compare different pricing strategies for fruits,
C. To find effective labeling ways to sell single fruits.
D,To study fruit labels impacts on consumer emotions
2.What can we learn from the online experiment?
A. Happy labels are as effective as sad labels in influencing purchases.
B. Emotional labels reduce food waste more effectively than price cuts
C.Consumers respond to negative labels the same as to price discounts
D. Emotional labels, especially sad ones can boost sales of single. fruit
3. What do the data in paragraph 6 mainly show?
A. The number of bananas that go to west is shocking
B.Consumers tend to buy bananas with no imperfections.
C. Banana waste is primarily caused by buyers, not sellers.
D.UK consumers waste more bananas than US and consumers.
4. What is the best title for the text?
A. Labels Help lmprove Banana Sales.
B. Sad Labels Help Cut Banana Waste.
C. Single Bananas Are Often Unpopular.
D. People Feel Sorry For Single Bananas.
提醒：点这里加小编微信（领取免费资料、获取最新资讯、解决考教师一切疑问！）
