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If you’re a fan of fast fashion, your choice maybe narrowing in the near future.
At the end of 2020, fast-fashion giant H&M said it would close 350 stores worldwide. Recently, Spanish fashion giant Inditex announced that it would close all its Bershk a, Pull&Bear and Stradivarius stores in China. It all indicates that fast fashion is slowing down, noted the website Fast company.
A major reason is the shift of in the mindset （心态） of consumers. Millennials, those who were born in the 1980s or 1990s, are now the largest consumer group. Unlike their predecessors （前人）, millennials are more financially stable, and thus low-priced fast fashion is not their priority. According to The South China Morning Post, more people are starting to care about quality and the stories behind a product.
Another factor is growing concern over fashion industry’s effect on the environment. As The New York Times noted, the fashion industry is one of the largest polluters of clean water and the three-fifths of clothes produced in a year end up in landfills （垃圾场） . As there is more awareness of the climate crisis （危机）, younger people are pursuing eco-friendly choices.
Molly, 22, is one of them. Before she went to college, she used to frequent fast-fashion shop like Forever 21 and H&M.But after taking class which focus on the environment impact of clothing production, her preference changed.
Now she tries to shop away that is both sustainable （可持续） and affordable. She shops second-hand. “My friends showed me how easy to be thrifty （节约）, and I developed a new personal style that focused less on trends but on basics that don’t go out of style. ” she told MTV News.
In order to survive in the competitive market, many fast-fashion brands are making changes as well. For example, Inditex said that the company plans for all of its clothes to be sustainable by the 2025.
“Sustainability is a never-ending task in which everyone here is involved” said Pola Isia CEO of Inditex.
4. Why is the fast fashion unpopular among millennials?
A.Millennials attach more importance to quality.
B.Millennials prefer cheaper cloths.
C.Millennials follow generation’s style.
D.Millennials like brands with along history.
5. What is the main idea of Paragraph4?
A.Unsold cloths are a threat to the environment.
B. Low quality fashion products don’t last long.
C. Climate change should be blamed on fashion industry.
D.More people prefer eco-friendly fashion products.
6. What is Molly’s new way of shopping?
A.She like thrifty brands. B. She buys used cloths.
C.She prefer trendy cloths. D.She buys only necessary cloths.
7. The author used the example of the Inditex at the end to show .
A.how competition is becoming fiercer in the fashion industry
B. how a major company is changing their products to fit the market
C.how the fast-fashion industry is suffering a big loss
D.how quality has become the top priority for most fashion brands
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