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At the beginning of the first Spring Festival holiday since China adjusted its pandemicprevention policy, the once sluggish movie market is expected to make a strong recovery with a cluster of highly anticipated blockbusters, some insiders are saying.
As of 9:25 am Saturday, the weeklong holiday had already raked in combined ticket revenue of 600 million yuan (S88.4 million) from presales and advance screenings. A common market strategy to get people talking. according to Beacon, the live tracker of film information.
Among the seven new movies contending for market revenue during the festival, which isshaping up as one of China's most fiercely contended box office seasons in recentdecades, iconic director Zhang Yimou's historical thriller Full River Red, inspired by theSouthern Song Dynasty (1127-1279) military general Yue Fei's most influential poem, is currently topping the presale box office charts.
The Wandering Earth ll, the sequel to China's all-time highest-grossing sci-fi epic, is in second place, followed by Hidden Blade, an espionage suspense movie that is set in aturbulent Shanghai during the War of Resistance against Japanese Aggression (1931-45)Each of these films has seen its presale surpass 100 million yuan, more than twice asmuch as Five Hundred Miles, a fantasy comedy starring actress Zhang Xiaofei, who isbest known for the 2021 Spring Festival box office champion Hi, Mom. Five HundredMiles holds fourth place in the presale charts.
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