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The name MG used to be synonymous withspirited but finicky sports cars from Britain. Nowadays the iconic octagonal badge serves adifferent kind of motoring ambition: China's push to become a big player in the global auto market.
SAIC Motor, one of China's Big Four automakers, bought the MG brand in 2007 and is stamping it on a line of electric SUVs on sale in Germany and other European markets. MG is an example of how Chinese carmakers are exploiting the shift to electric cars to challenge the American,European and Japanese carmakers that have long dominated the industry.
Chinese automakers are arriving as electric cars surge in popularity, accounting for almost 10 percent of new car sales in Western Europe, and consumers are in a mood to buy, with savings built up during the pandemic. At the same time, car manufacturers are cutting back production because of shortages of microprocessors.
Nio,based in Shanghai,opened a dealership in Oslo, Norway, at the end of September, the company's first outlet outside China.BYD,based in Shenzhen, delivered an electric SUV called the Tang to the first Norwegian customer in August.
Great Wall Motor, another Chinese manufacturer, has announced plans to start selling a battery-powered compact and a hybrid SUV in Europe next year.
Polestar, which is based in Sweden but belongs to Geely Holding of China, has been selling a Chinese-made battery-powered model in Europe and the United States since 2020. And many of the Teslas on European roads were imported from the company's factory in Shanghai.
Foreign automakers like Volkswagen,Mercedes-Benz or General Motors sell millions of cars in China, so they can hardly complain when Chinese automakers encroach on their turf. Even though China is the world's largest car market,its brands have only a sliver of the international market.
The Chinese automakers style themselves as international brands and downplay their origins. MG retains some of its Britishness by designing cars in London.Nio's global design centre is in Munich,while Polestar is based in Goteborg,Sweden, near Volvo Cars, which Geely also owns.
Thomas Ingenlath, a German who is Polestar's CEO,said that all car companies tried to sell their products abroad, and that there was nothing unusual about what Chinese companies were doing.+
"It's an absolutely normal thing," Ingenlath said at the international car show in Munich in September. “Car brands, wherever they are located, have export business."
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