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People love spreading information and sharing opinions. You can see this online: every day, 4 million new blogs are written, 80 million new photos are uploaded and 616 million new tweets are released into cyberspace. We experience a burst of pleasure when we share our thoughts, and this drives us to communicate. It is a useful feature of our brain, because it ensures that knowledge, experience and ideas do not get buried with the person who first had them, and that as a society we benefit from the products of many minds.
Of course, in order for that to happen, merely sharing is not enough. We need to cause a reaction. Each time we share our opinions and knowledge, it is with the intention of having an impact on others. Here's the problem, though: we approach this task from inside our own heads. But if we want to have an impact on others, we need to understand what goes on inside
their head.
What determines whether you affect the way others think and behave or are ignored? You may assume that numbers and statistics are what you need to change their point of view. Well, experiments have pointed to the reality that people are not driven by facts. They are not enough to alter beliefs, and they are practically useless for motivating action. Consider climate change: there are mountains of data indicating that humans play a role in warming the globe, yet approximately 50% of the world's population doesn't believe it. What about health? Hundreds of studies show that exercise is good for you and people believe this to be so, yet this knowledge fails miserably at getting many to step on a treadmill(跑步机) .
The problem with an approach that prioritizes information is that it ignores the core of what makes us human: our motives, our fears, our hopes, our desires, our prior beliefs. In fact, the tsunami of information we are receiving today can make us even less sensitive to data because we've become accustomed to finding support for absolutely anything we want to believe with a simple click of the mouse. Instead, our need for agency, our craving to be right, and a longing to feel part of a group really count. It is those motivations we need to tap into to make a change, whether within ourselves or in others.
39.People love spreading information and sharing opinions because ·
A.they often think their thoughts are superior to others'
B.they can provide a lasting pleasure of communication
C. they want to affect the behaviours and beliefs of others
D. they are able to understand others'inner world better
40.The examples of climate change and health indicate that
A. data and logical thinking aren't bound to change minds
B.numbers and statistics are persuasive enough to others
C. people's deeds and minds don't agree with each other
D.people are fed up with huge amounts of data and studies
41.What does the writer stress in the passage?
A. Behaviors determine our beliefs.
B.Our desires shape what we believe.
C.We shouldn't force our ideas on others.
D. Too much information serves no purpose.
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